Monday, July 4, 2011


We've started an overhaul of our marketing collaterals this year, starting with our per-division brochures.  This project aims to let our customers get to know our new, exciting products faster, and to reduce costs by obviating the need to give away our 60 peso catalog to each and every customer.

Each brochure is a back-to-back long bond paper, Z-folded.  In the design and selection of our brochures, a foremost issue is the time to market of new products.  The launch windows of the new products are different, with some releasing as late as the 2nd half of 2012.  We will have to manage with a good information campaign to our sales, marketers, and clients.

Our new Water Heating brochure is now live.  Our Water Heater brochure introduces new and upcoming A.O. Smith and Atmor models, particularly A.O. Smith's solar heaters and heat pumps, as well as modern electronic wall-hung heaters.

Our Swimming Pool brochure introduces to the market the Wave Ball wave generators and Badu Jet water treadmills, the energy saving Intellipro VFD pool pump, Sta-Rite's new Intellibrite 5g LED lighting, robotic vacuum cleaners, and alternative systems to chlorine maintenance.  The brochure is already with the printing press, and we're just waiting for delivery.

Our Pumps and Tanks brochure is as of this moment still in the design stage.  It introduces 4 new brands:  Aurora fire pumps, Hydromatic sewage pumps, A.O. Smith pressure tanks, and Pentair chilled water pumps.  With the diversity of pumps that we market, it's been a tough job to prune and fit all the information so that the most important details get in our humble brochure.  This is made more challenging because of the importance of pump performance curves.

Here's an example pump curve for Taco circulators.  This covers 12 models in all.

We must make sure a pump chart such as this will fit and still be clearly visible to our readers. That might mean removing some models.  We're progressing so far over the last couple of weeks.  And hopefully by September, we'll be ready with all our collaterals.  At least, we should have all these by the Philconstruct 2011 exhibit.


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